Greg Joswiak, speaking at Silicon Valley Comes to Cambridge last week about the four keys to Apple’s success:
Make complex things simple. A lot of people think it means take something simple and leave it at its core essence. But it isn’t that. When you start to build something, it quickly becomes really complex. But that is when a lot of people stop. If you really know your product and the problems, then you can take something that is complex and then make it simple.