In all matters of opinion, our adversaries are insane.
Yesterday, Apple announced an onslaught of new laptops, software updates, and general awesomeness at its annual Worldwide Developers Conference.
Like all WWDC keynotes in recent years, it was a great day to be an Apple fan. When the company releases new products, its not only a chance to drool with excitement and start contemplating selling your organs. It’s also a reminder of why we in the Apple community stand so firmly behind the company.
Apple perpetuates what we believe in: simplicity, elegance, and sophistication.
But it’s not for everybody. Nothing is.
Try as I might, I couldn’t help but encounter the usual Internet skepticism and criticism about Apple’s announcements — people who scoffed and rolled their eyes while promoting their own obviously superior brands and devices.
There was a time when I would have taken their criticism personally. Apple is doing what I believe in, and therefore, when you insult Apple, and you insult me. We could have a lengthy discussion about how and why a company engenders such emotional attachment, but that’s not the point of this post.
The point is that I’ve learned not to waste my energy trying to disprove someone’s opinion.
As long as they believe blue is red, you can’t have a rational conversation about the color of the sky.
If you believe your phone is better than mine, that’s OK.
If I believe my computer is better than yours, that’s OK.
But trying to convince the other person that their opinion is wrong is futile.
And why bother?
What do you have to gain from telling me that my phone is stupid? What do I have to gain from letting you know your computer sucks?
When we feel strongly about a thing or idea, we attach ourselves to it. It becomes a part of our identity. To have someone bash your thing is to have them bash you as a person.
But it’s not worth preserving that attachment. Someone will always disagree with you, and so the more attached you are to your idea, the more likely you are to have your inner peace disturbed by a willful dissenter.
Instead, be content to let the other person think whatever it is they think. Chances are their way of thinking makes them happy. Why rob them of that happiness?
It’s pointless to defend a personal preference. It’s like trying to make an intelligent case for your favorite color.
If you don’t like my phone, don’t buy it. I won’t buy your computer.
And we’ll all be OK. Trust me.